Sales Tools

How to Sell Butcher Block

Sampling is always important to any sales force. While selling Butcher Block products you as a sales person need the tools to make your job easier. Below you will find many tools which Michigan Maple Block Co. and Bally Block Co. provide to our distributors.

The Seven Species Fan Deck

Old dogs can learn new tricks. This fan deck is our latest and greatest tool for selling. It is a 5" x 4" piece of dynamite. We know that by increasing the number of woods available to you it became difficult to carry all the samples with you. This is the most mobile sales tool in the industry. Its specific purpose is to manage species selection. The consumer today has 100's of finishes to consider beyond the countertop. This lightweight tool allows them to move from place to place with ease. This makes the entire process of finish selection just a little bit easier. But beware, inevitably the question may be presented, "Doesn't Butcher Block come thicker?" The answer as always is YES. The fan deck is only a tool for finish selection and Wood Welded Butcher Block is still 1 1/2" to 3 1/2" thick.

The 7 Species Fan Deck

Point of Purchase Tent

The point of purchase tent is designed to tell consumers that Butcher Block is sold at this location. Far to many potential buyers of butcher block do not know where to find it. This handy and inexpensive tool will help solve this problem. Sales people are encouraged to place one of these tents at retailer's service counters or reception desks. They are great next to the register at do it yourself facilities. And because they are inexpensive there is no need to be stingy... place them everywhere butcher block is sold.

Point of Purchase Plaquard

Consumer Literature with Stand

This new tool for displaying literature is intended for the use in Kitchen Design Showrooms and other sales locations. It displays our new consumer oriented information brochure. These handy items are for consumers wanting basic information as to what is available in Butcher Block products. The stand is 9" x 4" x 1 1/2" high and the literature measures 9" x 4".

Countertop Literature Holder

The Catalog

Here we see our catalogs. These are available for you to use in showing customers what our product is like. These are also extremely valuable tools for helping you understand our products. They are full of helpful information including pictures, sizes and other information regarding specifications. Much of what you find in our catalog is also available on this web site.

Residential Countertop Literature

The Tri Fold pamphlet is the newest piece of consumer oriented literature. It allows a distributor to place these in bundles with countertop dealers to be displayed and offered free to the customers making decisions about countertops. It is a great way to inform consumers about the features and history of Butcher Block. It also acts as a great idea booklet showing several nice pictures of installations.

Commercial Food Service Literature

Specifically designed for the Food Service industry our new Food Service Trifold gives you all the information you will need to be an expert on our restaurant products. It covers Prep Tables, Dough Tables, Carving Boards and Cutting Boards.

Gourmet Products Literature

Our Gourmet Products trifold will show all of the cutting boards, chopping blocks, grilling accessories and finish options for our line kitchen essentials

6" x 6" Sample

The 6"x 6" Sample is the single most important sample we supply. Thousands of these are hard at work in sample rooms around the country. Pound for pound this sample accounts for more sales than any other single sample item. It is a convenient way to show the quality and still be portable enough to carry on the road. It helps the end user understand the solid through and through quality of Wood Welded Butcher Block. These samples are ordered individually.

Maple, Red Oak, Ash and Lyptus

6 Species Designer Tray

Our 6 Species Designer Tray Sample Set features a 3" thick northern hard maple base with the Large ogee edge and one each of our 6"x 6" x 1 1/2 sample(excluding teak). This is a great way for the kitchen showroom to have our sample in a neat and orderly display set that gets noticed.

7 Species Designer Tray

Same as the 6 Species Designer Tray but with the addition of 1 - 6" x 6" x 1 1/2" Teak Sample

Promotional Sample Program

The promotional Sample Program is a program for showroom owners, television producers and trade show managers. It is designed to help defray the cost of using a Butcher Block item in these high profile settings. It has been our experience that by showing Butcher Block in these areas a company can significantly increase sales. In order to take advantage of this program please download the PDF file, fill it out and return as instructed. We will review the application and get back to you with the discount you will receive.

We do ask that we get some basic information and a photograph of the installation.

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Product Picture CD

We are interested in having you use pictures of our products in your catalogs and on your website. We can provide you basic product pictures in High Resolution format for this purpose. What a great way to spread the word about the Wood Welded Butcher Block you carry.

Banner Stand

This is a portable banner sign on a pop up frame which works well for showrooms and "will call" areas alike. The simple message of "Butcher Block Sold Here" and the great pictures of butcher block tells your customer you sell the finest butcher block on earth.

Countertop Cabinet Display

This is our latest sales tool. A free standing showroom piece which gives you large samples from which to sell from. It have a 3" thich maple top with the large ogee edge placed on the front long edge. Down below there is a drawer which can hold literature and other samples. Also included is large convenient sample boards with handles for easy handling.

Michigan Maple Block Co. P.O. Box 245 Petoskey, Michigan 49770		Bally Block Co. P.O. Box 188 Bally, Pennsylvania 19503
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